Why do you need a PPC Freelancer?
Google Ads is normally the main tool used for Pay Per Click marketing. It is perfect for any business looking to target a specific audience — it lets you drive the right users to your website, at the right time, generating leads and potential conversions.
The PPC manager's knowledge and expertise is what makes the difference between a good campaign and a bad one. Bad management can lead to money being thrown down the drain: paying for a ton of traffic that doesn't pay you back.
When working on PPC campaigns I look at the whole thing — from account structure setup, through campaigns and ad groups, keywords, all the way down to the landing page experience.
Landing Page Creation
I believe landing pages are so important. There's no point paying for users to visit your page when the page itself doesn't convert those visitors. A dedicated landing page makes the PPC ads run more effectively, achieving a higher position and a cheaper cost per click.
PPC Campaign Optimisation
When optimising a campaign there are numerous different bits of data I look at. All of the data I analyse revolves around what is converting, and what isn't. This lets me refocus budget into the higher converting parts and siphon it from the lower converting parts.
Split Testing
Split testing lets me create different versions of the ad or landing page and understand which one converts the most through various analytic elements — before the campaign starts, or during it. This lets me maximise the result of your campaign.
Competitor Analysis
Competitor analysis lets me understand who you're competing with, and how to create outstanding campaigns that optimise them over time. Analysing competitors means uncovering their secrets, finding their strengths and weaknesses, and making them your strengths.
Conversion Tracking Setup
Conversion tracking lets you keep track of progress as well as helping me know which ads are performing the best. This is set up and utilised in all of the campaigns I manage, in Google Tag Manager, allowing for additional tracking tweaks.
Keyword Bid Optimisation
Depending on your final goal, keyword bid changes are up to a good PPC manager to understand which one to choose. This is a fundamental element for optimising a campaign and reaching your goal effectively, based on your budget and scale.
What is PPC Marketing?
PPC marketing, or Pay Per Click marketing, is a paid advertising model used to pay search engines to generate clicks to your website. Essentially you're charged a fee for each person clicking on your ad. This model lets you reach the right audience at the right time, based on a budget set by you. The most famous tool for PPC campaigns is Google Ads, due to its incredibly large network, but there are many other tools to be used.